REBRANDING

 
 

REBRANDING: |RE•BRAN•DING|

PROCESS IN WHICH A COMPANY'S IMAGE IS CHANGED OR ALTERED; A MARKETING STRATEGY OF CREATING A NEW ELEMENT, LOGO, NAME, TERM, OR DESIGN FOR AN ESTABLISHED BRAND.

Why rebrand? One of the most frequently asked questions that pop into an entrepreneur's mind. A question that almost always ends up unanswered, and as a consequence, the company remains the same, which hurts the company even more.

Here are some reasons why you should consider rebranding your company's image:

  • Shift the market focus (you have tried doing so in other ways, but it is not working): You need to change your market focus, either because you have a different product, it has evolved, something changed in your company, or you just want to reach another sector of the population.

  • Refresh your brand: new look, voice & feel. Chances are that if you are considering refreshing your brand, it probably does need it.  If you have any doubts, ask yourself or others around you if they feel the same way. Usually, the people that surround you may give you the best feedback, since a fresh pair of eyes does wonders. Sometimes is easy to miss some details after looking at the same object for too long, which can also happen with your logo.

  • Change the impression your brand gives: whether you want to look more or less "something", you still have to change at least an element in your company's branding. 

  • Reposition the brand: you would like to make your brand stand out from competition. This is very common, since after a while some logos may seem outdated, and your competition may be refreshing their images, or it has come to a point where the market is too-familiarized with the same images, so much that they do not really care which option they go for. This is why it is most helpful to have an image that stands out. At a sea of choices, you want your client to go for your brand without having to think too much or hard about it. Your brand should make its own noise by itself. 

  • Strengthen your company's presence: strengthen the company's image in your client's eyes.

We have created a questionnaire that you may download below, which you can use to clear up any doubts that you may have on regards to your brand's rebranding. Depending on your answers, you will know for certain if you do or do not need to rebrand. 

 
valentina lairetComment